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Internet: Hypersyndication - Maximizing Your Web Video & Podcast Audience

Rich Harrington

About this course

Any audio or video producer knows you have to follow the traffic if you want your content to succeed. That means using the power of social media and existing distribution networks like YouTube and Vimeo. Hypersyndication allows content creators to publish across all media platforms more quickly and efficiently, decreasing distribution costs and maximizing audience reach. Join Rich Harrington for this course, as he explores the world of hypersyndication and its many benefits for podcasters and video producers. Learn how to build a network using tools such as RSS feeds, YouTube, Vimeo, and iTunes, and target different devices, including desktop computers, mobile phones and tablets, and televisions. Rich also explains the importance of creating a consistent visual brand and constantly monitoring and optimizing your channels for maximum performance and views.

 
Topics include:

  • Understanding how online behavior is changing
  • Syndicating an RSS feed with Twitterfeed and HootSuite
  • Targeting computers with video sharing sites
  • Targeting mobile devices with YouTube, Vimeo, and SoundCloud
  • Creating a podcast
  • Streaming podcasts for mobile devices
  • Using Vimeo and YouTube to target televisions
  • Creating a consistent look and brand
  • Validating, optimizing, and monitoring your RSS feed

Curriculum2h 34m

  • Welcome
  • What is Hypersyndication?
  • Preview
    The Concept of Hypersyndication
  • Preview
    Why Do You Need to Hypersyndicate?
  • How Online Behaviors Are Changing
  • Best Practices for Online Video
  • Using RSS Feeds
  • What is RSS?
  • Best Practices for RSS
  • Finding a RSS Feed
  • Syndication with Twitterfeed
  • Syndication with HootSuite
  • Targeting Computers
  • Using Video-Sharing Sites
  • Always Read the Terms of Service
  • Compressing Files for Computer Playback
  • How to Use Adobe Media Encoder
  • Targeting Mobile Devices with Streaming Media
  • The Rise of Smartphones
  • Preview
    The Importance of Adaptive Streaming
  • Using YouTube for Mobile Devices
  • Using Vimeo for Mobile Devices
  • Distributing Audio with SoundCloud
  • Targeting Mobile Devices with Downloadable Media
  • Why Use a Podcast
  • Creating a Podcast
  • Submitting a Podcast to iTunes
  • Getting Found on iTunes
  • Compressing Files for Mobile Devices
  • Normalizing Your Audio
  • Targeting Television Sets
  • Why Use Streaming to Target TVs
  • Using YouTube to Target Televisions
  • Using Vimeo to Target Televisions
  • Comparing 4K to 1080p to 720p
  • The Importance of Branding
  • Why Visual Branding Matters
  • Creating a Consistent Look from Site to Media Player
  • Preview
    Have a Call to Action
  • Choosing a Color Palette
  • Essential Tools to Keep it All Running
  • Validate Your RSS Feed with Feed Validator
  • Optimize Your RSS Feed with FeedBurner
  • Monitor Your RSS Feed with FeedBurner
  • Final Thoughts

About this course

Any audio or video producer knows you have to follow the traffic if you want your content to succeed. That means using the power of social media and existing distribution networks like YouTube and Vimeo. Hypersyndication allows content creators to publish across all media platforms more quickly and efficiently, decreasing distribution costs and maximizing audience reach. Join Rich Harrington for this course, as he explores the world of hypersyndication and its many benefits for podcasters and video producers. Learn how to build a network using tools such as RSS feeds, YouTube, Vimeo, and iTunes, and target different devices, including desktop computers, mobile phones and tablets, and televisions. Rich also explains the importance of creating a consistent visual brand and constantly monitoring and optimizing your channels for maximum performance and views.

 
Topics include:

  • Understanding how online behavior is changing
  • Syndicating an RSS feed with Twitterfeed and HootSuite
  • Targeting computers with video sharing sites
  • Targeting mobile devices with YouTube, Vimeo, and SoundCloud
  • Creating a podcast
  • Streaming podcasts for mobile devices
  • Using Vimeo and YouTube to target televisions
  • Creating a consistent look and brand
  • Validating, optimizing, and monitoring your RSS feed

Curriculum2h 34m

  • Welcome
  • What is Hypersyndication?
  • Preview
    The Concept of Hypersyndication
  • Preview
    Why Do You Need to Hypersyndicate?
  • How Online Behaviors Are Changing
  • Best Practices for Online Video
  • Using RSS Feeds
  • What is RSS?
  • Best Practices for RSS
  • Finding a RSS Feed
  • Syndication with Twitterfeed
  • Syndication with HootSuite
  • Targeting Computers
  • Using Video-Sharing Sites
  • Always Read the Terms of Service
  • Compressing Files for Computer Playback
  • How to Use Adobe Media Encoder
  • Targeting Mobile Devices with Streaming Media
  • The Rise of Smartphones
  • Preview
    The Importance of Adaptive Streaming
  • Using YouTube for Mobile Devices
  • Using Vimeo for Mobile Devices
  • Distributing Audio with SoundCloud
  • Targeting Mobile Devices with Downloadable Media
  • Why Use a Podcast
  • Creating a Podcast
  • Submitting a Podcast to iTunes
  • Getting Found on iTunes
  • Compressing Files for Mobile Devices
  • Normalizing Your Audio
  • Targeting Television Sets
  • Why Use Streaming to Target TVs
  • Using YouTube to Target Televisions
  • Using Vimeo to Target Televisions
  • Comparing 4K to 1080p to 720p
  • The Importance of Branding
  • Why Visual Branding Matters
  • Creating a Consistent Look from Site to Media Player
  • Preview
    Have a Call to Action
  • Choosing a Color Palette
  • Essential Tools to Keep it All Running
  • Validate Your RSS Feed with Feed Validator
  • Optimize Your RSS Feed with FeedBurner
  • Monitor Your RSS Feed with FeedBurner
  • Final Thoughts