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Business: Crowdfunding Campaigns for Independent Film

Kelley Slagle

About this course

Learn strategies to successfully plan, design, and execute your own crowdfunding campaign. Crowdfunding allows you to find funding for films and other creative projects from people all over the world. But there are many types of crowdfunding, many platforms to choose, and many pitfalls that can trip up even the most well-deserving campaigns. Filmmaker Kelley Slagle leads you through best practices, shares practical advice and personal insights, and highlights success stories that will help you to meet your crowdfunding goals, whether you use Kickstarter, Indiegogo, or another platform. Kelley covers, reaching your audience, campaign budgets, designing a campaign, choosing and creating rewards, and what happens after your campaign ends.


Topics include:

  • Why crowdfund for your film?
  • Crowdfunding platforms
  • Identifying and researching your audience
  • Planning your campaign
  • Breaking down your film budget
  • Creating a campaign video
  • Offering rewards and perks
  • Running your campaign
  • Following through and keeping contributors happy

Curriculum1h 9m

  • Preview
    Welcome
  • My Crowdfunding Campaigns
  • Crowdfunding Today
  • What is Crowdfunding?
  • Why Crowdfund?
  • Types of Crowdfunding
  • Recommended Crowdfunding Platforms
  • Continuous Crowdfunding Platforms
  • An Equity Crowdfunding Platform
  • Campaign Planning
  • Before You Decide to Crowdfund
  • Finding & Researching Your Audience
  • Enlisting Help
  • Preview
    Campaign Length & Multiple Campaigns
  • Breaking Down Your Budget
  • The Importance of a Complete Film Budget
  • What Should Your Funding Goal Be?
  • Creating a Campaign Video
  • The Importance of Your Pitch Video
  • Creating a Proof Of Concept & Finding a Hook
  • Production Values & Length
  • Movie Case Study: THE BROKEN CONTINENT
  • Movie Case Studio: OF DICE AND MEN
  • Crafting Your Campaign Page
  • Compelling Visuals
  • Campaign Content Guidelines
  • Campaign Transparency & Building Trust
  • Rewards & Perks
  • Perk Guidelines
  • Digital Rewards
  • Physical Rewards
  • Experiences & Other Perks
  • Designing & Pricing Your Perk Levels
  • Running Your Campaign
  • Kicking It Off & Closing It Out
  • Using Social Media & Other Market Outlets
  • Preview
    The Importance of Updates
  • The Dreaded "Lull"
  • Following Through
  • Perk Fulfillment Strategies
  • Preview
    Keeping Your Contributors Happy
  • Wrap Up & Further Resources

About this course

Learn strategies to successfully plan, design, and execute your own crowdfunding campaign. Crowdfunding allows you to find funding for films and other creative projects from people all over the world. But there are many types of crowdfunding, many platforms to choose, and many pitfalls that can trip up even the most well-deserving campaigns. Filmmaker Kelley Slagle leads you through best practices, shares practical advice and personal insights, and highlights success stories that will help you to meet your crowdfunding goals, whether you use Kickstarter, Indiegogo, or another platform. Kelley covers, reaching your audience, campaign budgets, designing a campaign, choosing and creating rewards, and what happens after your campaign ends.


Topics include:

  • Why crowdfund for your film?
  • Crowdfunding platforms
  • Identifying and researching your audience
  • Planning your campaign
  • Breaking down your film budget
  • Creating a campaign video
  • Offering rewards and perks
  • Running your campaign
  • Following through and keeping contributors happy

Curriculum1h 9m

  • Preview
    Welcome
  • My Crowdfunding Campaigns
  • Crowdfunding Today
  • What is Crowdfunding?
  • Why Crowdfund?
  • Types of Crowdfunding
  • Recommended Crowdfunding Platforms
  • Continuous Crowdfunding Platforms
  • An Equity Crowdfunding Platform
  • Campaign Planning
  • Before You Decide to Crowdfund
  • Finding & Researching Your Audience
  • Enlisting Help
  • Preview
    Campaign Length & Multiple Campaigns
  • Breaking Down Your Budget
  • The Importance of a Complete Film Budget
  • What Should Your Funding Goal Be?
  • Creating a Campaign Video
  • The Importance of Your Pitch Video
  • Creating a Proof Of Concept & Finding a Hook
  • Production Values & Length
  • Movie Case Study: THE BROKEN CONTINENT
  • Movie Case Studio: OF DICE AND MEN
  • Crafting Your Campaign Page
  • Compelling Visuals
  • Campaign Content Guidelines
  • Campaign Transparency & Building Trust
  • Rewards & Perks
  • Perk Guidelines
  • Digital Rewards
  • Physical Rewards
  • Experiences & Other Perks
  • Designing & Pricing Your Perk Levels
  • Running Your Campaign
  • Kicking It Off & Closing It Out
  • Using Social Media & Other Market Outlets
  • Preview
    The Importance of Updates
  • The Dreaded "Lull"
  • Following Through
  • Perk Fulfillment Strategies
  • Preview
    Keeping Your Contributors Happy
  • Wrap Up & Further Resources