https://www.thinktaplearn.com/sales/

Business: Pricing Your Photography

Skip Cohen

About this course

In this course, Skip Cohen helps you answer the question, "How much should I charge?" It's one of the most common questions asked by anyone starting a freelance or full-time photography business. Skip helps you understand the variables that go into pricing your work as a photographer by addressing topics such as how to look at the demographic of your target audience, manage your own expenses, decide which services you plan to offer, and more. Learn to run a successful business.


Topics include:

  • Understanding revenue
  • Understanding target demographics
  • Identifying your target audience
  • Examining your real costs
  • Deciding what products and services to offer
  • Pricing products
  • Working with key vendors and suppliers
  • Controlling your costs

Curriculum2h 33m

  • Welcome - The Challenge & Importance of Understanding Revenue
  • Understanding Revenue
  • What Are Your Goals?
  • Full-Time vs Part-Time
  • Target Demographics
  • Local vs Global
  • Owning Your Zip Code
  • Different Demographics Require Different Methods of Reach
  • Understanding Your Target Audience
  • Preview
    Seeing Through Their Eyes
  • Where Are They? What's Important to Them?
  • Understanding the Value of What You Offer
  • What Are Your REAL Costs?
  • Gear & Software
  • Preview
    Equipment, Space, & Vendors
  • The Top 10 List of Things Most Often Forgotten: Education, Travel, Insurance
  • What Are You Going to Offer?
  • Different Specialties - Different Products
  • À La Carte vs Packages
  • Fee Based
  • Preview
    Services vs Hard Goods
  • Pricing
  • Single vs 3-4 Tier
  • Taking an Appropriate Margin & Key Price Points
  • Competitors & Your Pricing
  • Working with Suppliers
  • Using a Professional Lab
  • Printing Your Own Work
  • Vendors in Your Network
  • Preview
    Knowing What's Hot & What's Not
  • Creating Added Value
  • A Complete Strategy
  • Promotional Offers
  • Products/Services That Are Unique: "Day in the Life," "Extended Coverage"
  • Partnerships & Cross-Promotions with Other Vendors
  • Your Costs
  • Cost Tips
  • Understanding the Market's Key Price Points
  • When Things Don't Go As Planned
  • "Breathe - It's Not a Bad Life - Just a Bad Day!"
  • The Economy
  • Educating Your Clients
  • Conclusion

About this course

In this course, Skip Cohen helps you answer the question, "How much should I charge?" It's one of the most common questions asked by anyone starting a freelance or full-time photography business. Skip helps you understand the variables that go into pricing your work as a photographer by addressing topics such as how to look at the demographic of your target audience, manage your own expenses, decide which services you plan to offer, and more. Learn to run a successful business.


Topics include:

  • Understanding revenue
  • Understanding target demographics
  • Identifying your target audience
  • Examining your real costs
  • Deciding what products and services to offer
  • Pricing products
  • Working with key vendors and suppliers
  • Controlling your costs

Curriculum2h 33m

  • Welcome - The Challenge & Importance of Understanding Revenue
  • Understanding Revenue
  • What Are Your Goals?
  • Full-Time vs Part-Time
  • Target Demographics
  • Local vs Global
  • Owning Your Zip Code
  • Different Demographics Require Different Methods of Reach
  • Understanding Your Target Audience
  • Preview
    Seeing Through Their Eyes
  • Where Are They? What's Important to Them?
  • Understanding the Value of What You Offer
  • What Are Your REAL Costs?
  • Gear & Software
  • Preview
    Equipment, Space, & Vendors
  • The Top 10 List of Things Most Often Forgotten: Education, Travel, Insurance
  • What Are You Going to Offer?
  • Different Specialties - Different Products
  • À La Carte vs Packages
  • Fee Based
  • Preview
    Services vs Hard Goods
  • Pricing
  • Single vs 3-4 Tier
  • Taking an Appropriate Margin & Key Price Points
  • Competitors & Your Pricing
  • Working with Suppliers
  • Using a Professional Lab
  • Printing Your Own Work
  • Vendors in Your Network
  • Preview
    Knowing What's Hot & What's Not
  • Creating Added Value
  • A Complete Strategy
  • Promotional Offers
  • Products/Services That Are Unique: "Day in the Life," "Extended Coverage"
  • Partnerships & Cross-Promotions with Other Vendors
  • Your Costs
  • Cost Tips
  • Understanding the Market's Key Price Points
  • When Things Don't Go As Planned
  • "Breathe - It's Not a Bad Life - Just a Bad Day!"
  • The Economy
  • Educating Your Clients
  • Conclusion